We power the people
who power rural America.
Your members aren’t just ratepayers. They’re owners. They deserve an experience — a brand, a team, a digital presence — that reflects that. Pivot brings 25 years of rural utility expertise, a 70-person team, and firsthand cooperative experience to electric coops across the country.
rural utilities
on your team
represented
utility clients
We didn’t just study electric cooperatives. We worked inside them.
That’s not a credential — that’s your competitive advantage.
Your members are making decisions
about energy right now.
Solar installers. Retail energy marketers. EV companies. They’re all showing up in your members’ driveways and inboxes — with sharp brands, easy sign-ups, and a pitch your frontline team may not be ready to counter.
Member participation in DERMs, solar buyback programs, demand response, and EV charging rebates is lagging — not because members don’t care, but because cooperatives haven’t found the right way to tell the story. That’s a marketing and member experience problem. And that’s exactly what we solve.
What members actually need from a co-op website
Six jobs. Every page. Every click.
- Pay their bill quickly
- Report an outage from their phone
- Find out about rate changes
- Enroll in solar, EV, or DERM programs
- Understand their capital credits
- Contact a real person
Every page, every feature, every click — designed around those six things.
Full-service web for electric cooperatives.
From strategy through launch and beyond — every piece of your cooperative’s digital presence.
Website Strategy & Information Architecture
Map the member journey through your site before a single pixel is designed. Where do members need to go? How fast can they get there?
Custom Design
Cooperative-specific design that reflects your brand, your community, and your members. Not a template. Not a theme. Yours.
Responsive Development
Every device, every screen size. Rural members use their phones. Your site needs to work beautifully on a slow connection, not just a fast fiber line.
SmartHub & Billing Integration
Connect your online presence to the systems members use every day. Seamless paths to bill pay, account management, and usage data.
Outage Map & Alert Integration
Real-time outage visibility that reduces call volume and increases member trust. When the power is out, your website becomes your most important communication channel.
Program Enrollment Flows
Clean, simple paths for members to sign up for DERMs, solar, EV rebates, budget billing, and more. Fewer clicks. Fewer drop-offs. More enrolled members.
Content Strategy & Copywriting
Plain-language content that explains cooperative concepts without requiring a utility degree. We write for members, not utility professionals.
Outage Map & Alert Integration
Real-time outage visibility that reduces call volume and increases member trust. When the power is out, your website becomes your most important communication channel.
Program Enrollment Flows
Clean, simple paths for members to sign up for DERMs, solar, EV rebates, budget billing, and more. Fewer clicks. Fewer drop-offs. More enrolled members.
We build for rural internet speeds.
Many of your members are on fixed wireless, DSL, or slow LTE. A website that loads fast on a Portland fiber connection may completely fail a member in a rural county on a rainy evening.
We optimize every site for real-world rural performance. Image compression, lazy loading, minimal dependencies, fast hosting. Your site should work for your least-connected member — not just your most.
This isn’t an afterthought for us. It’s a requirement.
Performance optimization
Every site is built and tested for Core Web Vitals. We target fast load times on 3G connections — because that’s where some of your members live.
Mobile-first design
Rural members are on their phones. We design for the smallest screen first and scale up — not the other way around.
Reliable infrastructure
Your outage map needs to work when your members need it most — during a storm, at peak demand, when your servers are getting hammered. We build for that.
We love to see our clients succeed.
States with clients
Clients served
Client awards and grants